Applying the mindset and methods from designers is not restricted to creative sectors only. Since the early 2000s, a lot of companies from a wide range of industries started applying an inductive mindset accompanied by disruptive solutions in order to innovate from a user-centered perspective. It is called design thinking and with the correct tools, you can do it too.
Do you know how many sectors you can change by design?
Applying the mindset and methods from designers is not restricted to creative sectors only. Since the early 2000s, a lot of companies from a wide range of industries started applying an inductive mindset accompanied by disruptive solutions in order to innovate from a user-centered perspective. It is called design thinking and with the correct tools, you can do it too.
The good news, it is not restricted to products, or at least, not to products only. Organizational culture and services can experiment with the change from a design thinking perspective as well. In the next three case studies, you’re going to review in-depth each example.
A change in the mindset: :How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business?
When Airbnb was part of Y Combinator still, they realized that they had to do things in a different way. And part of this was to understand real problems of real people, such as the fact that it is really difficult to give your money to an app when you don’t even have great photos of the property. Having a mindset where they had no problem in experimentation with changes that were not scalable (such as renting a camera and doing photos by the founders themselves of the properties) led them to find way more disruptive solutions to everyday problems. A culture that focuses on disruptive problem solving is always a win.
A change in services: Stanford Hospital.
Thanks to the work of the Hasso Plattner Institute in a joint venture with the Stanford Hospital, a 2-day workshop recreated the experience of being in an emergency room. With several workgroups oriented to build empathy with patients including interviews and heuristic evaluations, the main goal of the experiment was to create a prototype that will allow the decision-makers to create new processes in order to improve the patient experience. Since this first pilot, design thinking has been integrated along with all the processes of the Stanford Hospital, including two different units of patients with severe types of cancer. In particular and aggressive cases like those last ones, it is especially important to shift to a more user-centered mindset, and with tools to build empathy and, even more important, help healthcare workers to develop more empathy for the patients.
A change in products: Pillpack
Doing research about how people use medicines pays off. And the perfect example is PillPack, that with the full rebranding and product redesign of IDEO created a very interesting way to prevent errors creating mono-dosed, personalized packaging that includes not only the content but the day and the hour that should be served in really convenient packaging. Including not only the packaging and the brand but also severe changes in the supply chain or a personalized intranet for each customer, the success of PillPack is indisputable, since they were sold to amazon in 2018 for 1 Billion U$D. As we mentioned previously, design thinking pays off.
https://www.ideo.com/case-study/this-startup-revolutionized-an-industry-through-design
Design Thinking can be easy to implement if you know the right tools. But if you want to take it seriously, and to the next level, you can count on us. We are experts in teaching future-proof design thinking methods to agile leaders and facilitators that want to take their practice to a cutting-edge level of innovation.
Want to take the next step? Just write to us.
for more information or private session please contact us:
[contact-form-7 id=”34725″ title=”טופס בבלוג”]
